A rebranding milestone: our new surgical artwork and packaging
New Brand - New Artwork
It is a new chapter for HARPS Global: Our new rebranded surgical artworks. We are excited to reveal the updated packaging for our Sempermed® surgical gloves. While the outside might look different, our product’s core quality remains the same.
Following the introduction of our new Sempermed logo back in November 2023, we took the next step in our rebranding journey by rolling-out our new corporate design to our Sempermed® surgical glove portfolio.
Our new packaging design balances elements of the old design with the new, incorporating the main pillars of our new branding. It conveys a modern and clean look, reflecting the core values and aspirations of HAPRS Global: Infection Prevention & Protection.
We are proud of our brand-new surgical packaging artwork and will begin a gradual rollout starting from July 2024 onwards. As one of the first products, we will change the artwork designs for Sempermed® supreme, Sempermed® syntegra IR, Sempermed® classic & Sempermed® derma PF beginning of July.
We anticipate that our entire portfolio will fully transition to the new design by October 2024. The exact timeline by product is subject to scheduled production runs and remaining packaging material stock.
To aid in the transition for end-users, we have prepared an explanatory 2-pager-leaflet. It provides a comprehensive overview of all changes. Additionally, a dedicated website provides information about the packaging design changes. As part of this process, we are happy to share with you our updated Sempermed® surgical glove portfolio overview brochure.
The next step is the artwork update of our examination and personal protective gloves and will inform you about this shortly.